It’s a common occurrence where people are asking when JKT48 will have their CD Debut ? either an album or single.
This is a normal question since JKT48 nearly reached one year in age and still doesn’t have any CD album nor single. Unfortunately, I don’t think it’s wise to release an album hurriedly although to be honest, I also would like to grab my hands on their album. So why releasing an album as fast as they could is not wise according to my own opinion ?
Indonesia’s Declining CD Sales and Piracy Problem
Piracy is one of the foremost problem in Music Industry in Indonesia. The sales between pirated and original sources always leaves an incredible gap that is hard to believe. This trend already started since 1997 up until now. According to a market research done by JETRO (Japan External Trade Organization) , within the range of 11 years since 1996, 2007 marked the ever lowest point for original CD sales with only less then 50.000.000 copies sold compared to pirated materials which reached 450.000.000 copies.
That figures mentioned above already pictured the dangerous situation Indonesia Music Industry is currently in. The only way individuals or groups surviving in this climate is by either Ring Back Tone for Mobile Phone users, live stage, endorsement, or royalty from Radio or TV station.
JKT48 currently doing the right thing by focusing themselves in Theater, Meet & Greet Session, TV appearances as a guest star, Live Stages, Endorsement. I personally don’t know about their financial situation either they have reached Break Even Point or still under the red, although looking at their early status (no more than a year), how astronomical this project is and their past show (JKT48 School) which obviously costs them astronomical fee even with the endorsement and ads , they are probably still under the red. Which sometimes makes me cringe seeing people complaining about the long advertisement between their shows break. JKT48 needs that kind of endorsement to sustain themselves.
So the main question is, if JKT48 decided to ever release their CD , how will they fight with the piracy issue ? one thing I could think of is by giving something special inside the CD, such as ticket for Handshake Session or maybe Two Shot Ticket. But this initiative causes another issue : how will they fight with the possibility of a fraud ticket and the problem with Indonesia geography condition.
Indonesia consists of thousands of islands separated by sea with a large territory which makes selling the CD with the bonus ticket can be deemed not as useful for people living in other islands or far from JKT48 theater located in Jakarta. Of course there would be people who could took a flight over to Jakarta but the economical gap between the poor and the rich has to be accounted for.
Fraudulent ticket is common in Indonesia and could take the matter from small to worse. Not to mention there will be individuals or groups acting as a jockey and will sell the fraudulent tickets under the market price for unaware customers. Now, how will JKT48 Operational Team fights that ? Applying a special bar-code for each tickets could also be done, but that of course will increase the production price for the CD.
Either way, JKT48 Operational Teams will have to think hard on how they will market the CD , so it would be best if for us, the fans, to stop rushing them into production and let them concentrate on how they will release the CD.
Your Opinions ?
What I describe above is purely my personal opinion on this matter without any insider knowledge or any respectable resources other than the graphical image and numbers which provided by extensive research by JETRO. If you have any other opinions please do not hesitate to give your comments below and I ever made a mistake in expressing my opinion above, I apologized.