Lawson Indonesia Partners with JKT48
PT Midi Utama Indonesia Tbk, the local operator of Lawson convenience stores, has partnered with the girl group JKT48 for the period of July – December 2013.
Customers who purchase a predetermined number of items can receive a voucher for a chance to shop with members of JKT48.
Not all members of JKT48 have been contracted by Lawson as part of the promotion. Six members – Nabilah Ratna Ayu Azalia, Cindy Gulla, Cindy Yuvia, Ratu Vienny Fitrilya, Noella Sisterina, and Rona Anggraeni – will take part in the JKT48 Lawson R&D Team and design various collaborative products and accessories to be sold in Lawson stores across the Greater Jakarta metropolitan area.
“If you buy 48 items, you can take a photo and receive a voucher to shop with JKT48,” said Nabilah at JKT48 Theater on Tuesday (2 July).
At the same time, PT Midi Utama Indonesia Tbk Vice President Director Yuichi Hayashi indicated that the company will also market both non-consumable products such as badge pins and original T-shirts.
The company will also add a JKT48 poster in the seating space of stores in the Greater Jakarta region and display a video of the collaboration efforts.
“We want to provide a service where customers can enjoy entertainment while shopping at Lawson. It will create a more personalized shopping experience for Lawson customers,” he said.
Nantikan info lebih lanjut di Facebook & Twitter LAWSON ya #LAWSONJKT48 pic.twitter.com/zasAdFeYBj
— Lawson Indonesia (@LawsonIndonesia) July 2, 2013
Update (5 July): Lawson Indonesia has uploaded a mini drama titled JKT48 in Lawson featuring the six members who are taking part in the campaign.
Featured image: Flickr JKT48
Eh Team Lawson Employee (LAW48) ? OOoh i am live in wrong city
So, to those who wants to buy a box of kari ayam instant noodle or 2 slop of dji sam soe.. You better buy it at lawson
Me thought lawson supposed to be a western name, and not japanese..
Lawson did originate in the United States before expanding to Japan. However, a series of acquisitions resulted in the name becoming defunct in North America, leaving Japan as its main market. Lawson is very much a Japanese entity at this point.
Oh, just like pepsi then..
Interesting history they had..
really? you can take photo with members?
with all these deals with commercial businesses, i’m sure they are making tons of money, so then why couldn’t they make the concerts cheaper ?, so indo fans don’t ANNOYINGly moan and complain bout JOT, and not having money to buy tickets etc, and the members don’t have to pathetically and desperately try to sell more tickets on their twitter (
) ,
cause we all know indonesians are big complainers and don’t like paying for things
admins,
would you mind to put this video on the article,,,
http://www.youtube.com/watch?v=GG9yM6hVLOA
the video about LAWSON’S commercial video by JKT48 with a little story in it
Indomaret always in my heart. xD